2nd Floor Oswald House, SDA Junction, Adenta, Accra-Ghana.

+233302-950-772 | +233247-640-273 | +233202-200-222 info@skyproinstitute.com

Graphic Design

Graphic Design

An overview of what graphic design is and the varied professional opportunities it provides. Students will be inspired by great work and introduced to the most popular designer sites and understand work in the various industries that designers work in. The assessment work involves research of a chosen designer, that will open the eyes of the student to the amazing design everywhere around us.

 Introduction

WHAT IS GRAPHIC DESIGN?

THE GRAPHIC DESIGN PROFESSION

Graphic Design: The Basics

FORMAL ELEMENTS

PRINCIPLES OF DESIGN

 

Color is a fundamental medium for any designer. In this course, students explore how digital color works, discovering how to develop harmonious color schemes for art and design clients. Geometric relationships between colors on the color wheel are examined. Exercises give students practice in using hues, values, and intensities.

Students also gain a foundation in color psychology and the interpretation of color on screen and in print.

The art and science of typography is examined in this course, providing students with a foundation in letterforms and typefaces. Lectures focus on the structure and classifications of typefaces as well as methods for selecting and using type for display and composition.

 Typography

NOMENCLATURE AND ANATOMY

CLASSIFICATIONS OF TYPE

DESIGNING WITH TYPE

SPACING

MIXING TYPEFACES

Creative direction and art direction are strategic approaches to developing the concept, messaging and visual language of design and media projects. They provide the framework from which design decisions can be made to ensure that all elements of the project are focused and consistent with the overall message. This course will enable you to explore design principles while trying out different approaches to develop the creative direction and art direction of a project.

 

Creativity and the Graphic Design Process

CREATIVE THINKING

CONCEPTUAL THINKING

PROBLEM SOLVING

FIVE PHASES OF THE GRAPHIC DESIGN PROCESS

 

  • This course introduces you to the principles and practices for production of digital illustration and design, and covers the fundamental tools and techniques of bitmap software such as photo-retouching, colour correction, blending and combining images, using masks, applying filters and adding text to an image. students will get an overview of photography. They will learn the basic tools they need to shoot photography as a graphic designer, will learn how graphic designer’s work with professional photographers and will learn how to source online stock photography.

What makes any image work, in graphic design or photography? Composition, literally the assembly or construction of elements, is the artful arrangement that guides the viewer’s eye and unifies your work. In this online 2D design course, you’ll develop your compositional skills by analyzing everything from Grand Masters to Madison Avenue ads to tubes of toothpaste. Through a series of artistic projects, you’ll learn the principles of effective composition 

Composition

PURPOSE OF COMPOSITION

THREE A’S: ACTION, ARRANGEMENT AND ARTICULATION

ARRANGEMENT

ARTICULATION

MODULARITY

THE GRID

WHAT IS COMPOSITION?

THREE BASIC ROUTES: TYPE-DRIVEN, IMAGEDRIVEN, AND VISUAL-VERBAL SYNERGY

COMPOSITIONAL STRATEGIES

Adobe Illustrator is a powerful and versatile tool for creating illustrations, logos, and graphics for print and the Web. You can learn to produce detailed and scalable art in this online Illustrator course. Working with an expert instructor, you’ll build a strong foundation, exploring selection tools, drawing tools, layers, the Pen tool (a lesson unto itself) as well as transformations/distortions, type tools, and modifying paths and shapes. Hands-on illustration projects include a robot, a CD cover, photo tracing, a postcard, a bus ad, and a visual identity

Whatever type of illustrative design project you face, the key to solving it successfully is going to be determined by the creative process you use. And in this course, you will go through a systematic creative process used every day in order to create ideas requiring an illustrative approach

Did you ever wonder how giant corporations such as CBS, BMW, and Sony establish their corporate images? And how important these company images are in promoting their respective franchises? Discover the answers in this online brand identity course. Explore through case studies the essential skills required to design logos, marketing materials, and advertising programs to establish and promote a corporate identity. You’ll be designing or redesigning company identities for both existing companies and newly established businesses.

Branding

WHAT IS BRANDING?

THE PURPOSE OF BRANDING

BRANDING PROCESS

CHARACTER OF BRANDED EXPERIENCES

Visual Identity

VISUAL IDENTITY: WHAT IS ITS PURPOSE?

DESIGNING VISUAL IDENTITY

WHAT IS A LOGO?

In today’s fluid design landscape, layout designers need the skills to move seamlessly between print and digital projects. Luckily, Adobe InDesign can handle it all. In this course, you will build a working knowledge of how to structure and layout both print and digital documents.

The course will impart a working knowledge of InDesign’s main capabilities, as well as valuable methods for cutting-edge digital publishing techniques. Projects give you training in a range of real world print/digital publishing projects, from brochures to catalogs, magazines to ePubs, and even an interactive folio for the iPad. This experience will leave you with an understanding of the software and a slew of great portfolio pieces.

Publication Design:

Covers and Interiors

THE PURPOSE OF COVER DESIGN

THE PROCESS OF DESIGNING A COVER

DESIGNING FOR A SERIES

DESIGNING THE INTERIORS OF EDITORIAL PUBLICATIONS

Corporate Communication: Brochures, Annual Reports, and More

WHAT IS THE PURPOSE OF A BROCHURE?

ANNUAL REPORTS

Packaging designers play an essential role in the branding and commercial success of any product. This course gives graphic designers an introduction to the challenges of 3D package design, examining everything from the mechanics of assembling carton panels to the phenomenon of counter animation. Projects in a range of different client scenarios provide a unique and rewarding portfolio building opportunity.

                                                                 

Package Design

WHAT DOES PACKAGE DESIGN ENCOMPASS?

PACKAGE DESIGN PROCESS

SUSTAINABILITY

AUDIO PACKAGE DESIGN

3D PACKAGING   VISUALIZATION 

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials.

 Advertising

THE PURPOSE OF ADVERTISING

Types of Ads

WHO CREATES ADVERTISING?

ADVERTISING DESIGN PROCESS

THE AD CAMPAIGN

THINKING CREATIVELY

COMMERCIALS

GUERRILLA ADVERTISING

 

To design today’s Web sites, you need a complete skillset. Clients expect you to be able to research, plan, build, design, and test a site, using contemporary technologies and design styles. In this online Web design course, you’ll learn a systematic professional approach to Web design, using site maps, wireframes, HTML/CSS layouts, comps, colour palettes, usability tests, and other tools and concepts to make sure your designs hit the mark. Four portfolio projects will challenge your Web design skills, helping you build an understanding of how to manage Web design projects in a professional context.

                                                

Web Design

INTRODUCTION: WHAT DO PEOPLE WANT FROM THE WEB?

WEB DESIGN—THE BIG PICTURE

WEBSITE DEVELOPMENT

WEB DESIGN WITH ADOBE DREAMWEAVER