Good communication within the Body of Christ, Businesses and Institutions has become more profound with increasing demand for Digital Literacy & Technology Evangelism creates that human connection with potential buyers, early adopters and consumers to technology way beyond the typical content marketing approachof building trust using just flyers and brochures, simply because there are faces and names communicating the stories and messages, expressing the opinion, and ultimately influencing a decision. So, in a world of data-driven automated marketing technologies, technology evangelism to some degree is something you just cannot hand over to a programmable robot or bot.
WEEK 1:
- Digital Marketing and Technology Evangelism
- Social Media Optimisation
- Building a Simple Website
- Hosting Your Website on a Local Web Server
WEEK 2:
- Preparing your website to be deployed on a Live Server
- Working with SSL to secure static/dynamic websites.
WEEK 3:
- Managing a Website Hosting Account through cPanel
- Setting up Corporate Emails on cPanel and Microsoft Outlook
- Student Project Initiation – Website Design
WEEK 4:
- Email Marketing Campaign
- Introduction to Google Analytics
- Implementation of Google Analytics on a live website
WEEK 5:
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
WEEK 6:
- Using FTP Clients to upload and update website content
- Preparing for Charitable organisations
WEEK 7:
- Managing Time, Tasks and Project Reports
- Freelancing for a Living
WEEK 8:
- Group Project Presentations by Students
- Training Appraisal Survey